The story of Narukiro

  • Narukiyo at work

  • What is Narukiro

    The head chef of Narukiyo, a standing bar in Aoyama,

    An elegant joke by Narikiyo Yoshida

  • Narukiyo, Aoyama, Tokyo135-0091 Tokyo, Shibuya City, Shibuya, 2 Chome-7-14

  • *Narukiro

    is a (mainly) clothing project by Narukiyo and Mitz (Chi-Rho inc.).

    The director of the line is Narukiyo Yoshida, the head chef of Narukiyo ,a beloved, iconic diner in Aoyama, Tokyo.

    Narukiro finds inspiration in things he has collected in the past —bringing them to life not to reproduce them but to reflect his thoughtson how elegant menswear can be or how just how neat some objects are.

    Although the clothes are not all Narukiyo's merchandise or goods,if you have ever visited the restaurant,they will remind you of elements of it: odd and kinky but definitely beautiful,refined yet rustic, erotic and comfy…overall Narukiro leads to straightforward but expressive men's clothing.

    The clothes (or objects) are released as a collection somewhat seasonally,but sometimes timing will be looser and released when it feels right.

  • Façade of Narukiyo

  • To follow Narukiro on instagram .